
Indispensable
Fifty Years
creative direction
film production
campaign startegy
documentaries
social content
Brand identity
copywriting & scripts
DEVelopment
For too long, media has been clouded by hidden agendas, sensationalism, and harmful stereotypes, while big ad agencies often drown creativity in layers of bureaucracy. We’re here to offer something different. With a nimble, principled, and highly skilled team, we prioritise transparency and authenticity. We believe the right stories, told the right way, have the power to change the world. By placing humans at the heart of every narrative, we forge genuine emotional connections that not only resonate but drive real, commercial results.
Our expertise spans film production, creative direction, project management, motion graphics, 2D animation, photography, web design, brand identity, and product visualisation. For over a decade, we’ve partnered with globally recognised brands, media giants, and visionary startups, creating compelling narratives that resonate across industries. Ready to tell your story the right way?
7 x 7min
Client: Arts Council England, The British Museum & SDA
Creative Direction, Video Production, Art Film Series

2 x 3min
Client: Microsoft, Shimmy & COLOR Creative
Editorial Development, Production, Direction

12min
Client: Nottingham Trent University, Political Studies Association
Direction, Video Production, Creative

90s, 6min, 9min
Client: Moreland Primary School, SISTER Pictures
Direction, Video Production, Creative

6min
Client: Mott MacDonald & RD Content
Direction, Video Production, Creative

5min
Client: Race Equality Matters, Madcow Films
Direction, Video Production, Creative

25min
Partners: Company3, CherryPix, Cinewacky Entertainment
Scripted, Film Production, Creative Direction

12min
Partners: Screenskills UK & Hackney Council
Documentary, Film Production, Creative Direction

19min
Partners: Nowness, Omeleto, Uncombed Buddha, Cinewacky Entertainment
Scripted, Film Production, Creative Direction

19min
Partners:: BFI Doc Society, Bipolar UK
Documentary, Film Production, Impact Production

6 x 30min
Partners:: Channel 4, Sony BBC Earth, SDA
Broadcast TV, Video Production, Creative Direction

5min
Partners: Nowness
Documentary, Video Production, Creative Direction

3min
Partners: Universal Cable Productions
Scripted, Film Production, Creative Direction

























Socials
Instagram
YouTube
Vimeo
TikTok
Newsletter
Sign up to our bi-monthly newsletter on Substack Here.
Just Be Nice Studios, Belsize Lane, London, NW3 5AB
2024 JBN LLP. © All Rights Reserved.
We recognise something of ourselves in other people’s stories. That is the connection we’re looking for across the films, series and digital work collected here.
Browse all films ↓
Films and series made with brands, institutions and people working to change things.
Explore ↗Fifty Years
Explore ↗Sheffield DocFest Filmmaker Challenge
Explore ↗Microsoft / Color Creative
Explore ↗Silent Spaces
Explore ↗Fifty Years / Happy Warriors
Explore ↗Fifty Years / Happy Warriors
Explore ↗SISTER Pictures / Moreland Primary
Explore ↗Silent Spaces
Authored films, independent collaborations and series. Each project carries its own story, status and credits.
Explore ↗Uncombed Buddha
Explore ↗Pedro Youth Club / Hackney
Explore ↗Just Be Nice Studios
Explore ↗BFI Doc Society-supported documentary
Explore ↗Tuning 2 You / Lost Musicians of India
Explore ↗SDFilms
Explore ↗SD Films / Original development
Explore ↗Just Be Nice Studios
Explore ↗Keep Rolling Studios
Explore ↗Keep Rolling Studios
Browse the full collection by film, format or the people who made it.
57 projects
A factory worker in Bangladesh, a young boxer in Hackney and a scientist at a crossroads. Each brings us into a life we might otherwise have passed by.
Watch We Move↗The settings change. The questions about dignity, belonging and what we’re willing to risk often feel closer to home. These films explore that connection through documentary, drama and performance.
Explore the thinking behind the films↗
