Henrik Hagemann in profile beside a softly lit laboratory window.
Documentary series / 2025 / 23:02

Happy Warriors: Puraffinity

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Fifty Years / Happy Warriors

Selected work led by Souvid as in-house Creative Director at Fifty Years.

Inside the Fifty Years case

Four years into Puraffinity, Henrik Hagemann's first material for pulling forever chemicals out of water could not be made in a form industry could use. He kept the problem, changed the method and kept going.

Creative note / I

When the first approach failed

Henrik Hagemann describes discovering that Puraffinity’s first material could not be made in a form industry could use. The film stays with the decision to keep working on the problem through a different method.

The people behind the work

Credits.

Director / Presenter
Souvid “JIJO” Datta
Featuring
Henrik Hagemann
Series
Fifty Years / Happy Warriors

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