When the first approach failed
Henrik Hagemann describes discovering that Puraffinity’s first material could not be made in a form industry could use. The film stays with the decision to keep working on the problem through a different method.
Let's talk ↗
Selected work led by Souvid as in-house Creative Director at Fifty Years.
Inside the Fifty Years case↗Four years into Puraffinity, Henrik Hagemann's first material for pulling forever chemicals out of water could not be made in a form industry could use. He kept the problem, changed the method and kept going.
Henrik Hagemann describes discovering that Puraffinity’s first material could not be made in a form industry could use. The film stays with the decision to keep working on the problem through a different method.