Ruma Akter’s experience of garment work in Bangladesh gives this animated documentary its starting point. Her move from learning new digital tools to teaching other women connects the technology to a changing working life.
Creative note / IAn animated film, grounded in a working life
The story follows Ruma Akter’s experience of garment work and digital training. JBN’s research, interviews and location video and stills in Bangladesh informed an animated documentary, developed through COLOR Creative’s lead production for Microsoft / Shimmy.
Creative note / IIFrom research through post
JBN’s contribution continued into a remote UK edit, coordination with the international animation team and hero/social versioning. The case study follows the work from the original research into the finished campaign film.
The people behind the workCredits.
- Director
- Souvid “JIJO” Datta