Shimmy - film still
Animated documentary / 2023 / 2:25

Shimmy

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Microsoft / Color Creative

JBN production for lead production company COLOR Creative, for Microsoft / Shimmy.

Inside the Microsoft / Shimmy case

Ruma Akter’s experience of garment work in Bangladesh gives this animated documentary its starting point. Her move from learning new digital tools to teaching other women connects the technology to a changing working life.

Creative note / I

An animated film, grounded in a working life

The story follows Ruma Akter’s experience of garment work and digital training. JBN’s research, interviews and location video and stills in Bangladesh informed an animated documentary, developed through COLOR Creative’s lead production for Microsoft / Shimmy.

Creative note / II

From research through post

JBN’s contribution continued into a remote UK edit, coordination with the international animation team and hero/social versioning. The case study follows the work from the original research into the finished campaign film.

The people behind the work

Credits.

Director
Souvid “JIJO” Datta

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