Begin with a creative purpose.
We use and build AI-assisted tools to support research, experimentation and production. A useful tool starts with a task and a result someone can assess. People remain responsible for the interpretation and the work.
Agency needs access.
The transition affects paid opportunity, credit, ownership and working conditions. People already facing barriers deserve practical support and a meaningful role in shaping what comes next. We are developing workshops and partner-funded pilots with those needs in mind.
Be clear about the making.
Inputs, permissions and creative choices matter. We aim to describe meaningful AI involvement accurately, preserve credit and make the limits of tools understandable. Indispensable offers one example of deliberate changes between generated imagery and human performance.
Share something useful.
Our resources start with methods people can inspect, adapt and question. A skill should explain what it needs and where judgement belongs. A guide should help someone do something, with or without a particular product.